They are planning to bring AR content to ESTV’s original programming and make AR Platform available to ESTV partners.   

“ESTV viewers are used to the non-stop visual excitement of gaming, so they’re hungry for 3D graphics and AR in any esports content or commentary—making this partnership a very natural fit,” said Arti Co-founder & CEO, Yaron Zakai-Or.   

“We’re excited to partner with ESTV to bring the magic of AR to their content, and to provide an easy, flexible, affordable AR option for their many content partners.”  

Unlike traditional AR solutions, Arti is an AR studio in your pocket. The studio does not require costly on-premise hardware. It is designed to be used by dedicated Augmented Reality design teams.  

Arti is a cloud-based AR platform that will offer new opportunities to deliver engaging stories with gaming-grade AR and data.  

Launched in 2019, ESTV aims to meet the demand for round-the-clock coverage of esports athletes from an insider perspective. Today, it’s the first dedicated channel for esports with its programming available on various digital video and basic cable platforms, including Amazon, Roku, Sling, Samsung, and more.  

“ESTV’s mission is to deliver the most innovative esports and gaming programming available everywhere,” said Eric Yoon, Founder, and CEO of ESTV.   

“By partnering with Arti, we can meet our ever-expanding audience’s expectations with amazing AR video content. And with Arti in our marketplace, our growing list of content partners will be able to engage viewers with AR across more of our programming.” 

Read Also:- Microsoft Signed a Contract to Sell Augmented Reality Goggles to the U.S. Army  

The post Arti and ESTV Brings Augmented Reality to Esports Broadcasting appeared first on Tech Research Online.

Just a few years ago, Augmented reality (AR) was considered a nascent technology or a futuristic concept. But in fact, it has been around for more than 50 years now.   

Before the pandemic, any normal person would have said that it will take years for this technology to become widespread.  

We are still unsure if we are already in the future or the baby grew up to fast, but AR is here. And it’s changing the entire landscape of the gaming industry.    

But, hold on! Before we jump into that, let’s first get an overview of AR or you can skip directly to the gaming world.   

What is Augmented reality?  

Augmented Reality is a digital version of the real world. It is achieved via the use of digital elements that stimulate the five senses.   

In simple terms, Augmented Reality is a technology that places virtual objects in the real world to bring the digital environment to reality.  

The ongoing pandemic has boosted the digital transformation and with that, AR has become a trend among all tech companies.  

Today, the gaming industry has leveraged this highly interactive technology to make it accessible to everyone. The games are some of the best Augmented reality games. They not only engage users with fabulous graphics but redefines AR.  

From Android augmented reality games to iPhone augmented reality games, AR is dominating the gaming industry.  

In this blog, we will cover the highly innovative Augmented reality games in 2022 that are rocking the AR market. Let’s dive right in and learn about the best augmented reality games.  

1. Knightfall AR  

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Knightfall AR is a battle strategy game that places you in the world of The Knights Templar. In the game, Knights and Warriors seek to defend the city of Acre from an invading army and protect the Holy Grail, Christianity’s most prized relic.  

With this augmented reality game, you can dive into the world of Knights and Warriors. Your viewpoint will act as a targeting system that will allow you to fire at the enemy.  

You can kill enemies, earn gold, and reinforce your defenses. You will win battles and succeed as you unlock more and more features and challenges.   

These augmented reality games provide you with a live and action-packed experience. Moreover, the game enables you to choose a character, in the form of Photo mode, from the game and use them for your amusement.  

Downloads: 5k  

User-Ratings: 3.8  

Developer Details: AeNetworks 

2. Zombie, Run!  

zombiesrungame.com

Once you start using this augmented reality gaming app, your morning jog will never be the same. The app offers a thrilling adventure to users and is specially designed for those who love a morning jog.  

The game throws you into the zombie-filled world. Here, you have to run and collect items simultaneously to survive the zombie attack.  

The game has a motivational narration and plays music to boost your willpower and morning exercise experience.  

Downloads: 40k  

User-Ratings: 5  

App Revenue: $30k  

Developer Details: ZombiesRunGame  

3. Temple Treasure Hunt  

Temple Treasure Hunt uses geolocation to support the augmented reality mode. It is a perfect example of an amazing augmented reality gaming app with tons of legends, mysteries, and adventures within the game.  

While the scope of the game is quite simple, you can be a treasure protector. You can be a hunter as well as the treasure protector in the game but you have to follow the map.  

As a treasure protector, you have to create treasure trials to make it difficult for the hunters to find the treasure. Similarly, you have to find the treasure when playing as the hunter.  

Downloads: 5k  

User-Ratings: 3.1  

Developer Details: Mobi-tech  

4. Jurassic World Alive  

Are you bemused by the gigantic creature that walked the Earth in prehistoric times?  

Then dive right in!  

The Jurassic world will take you into a world of wild prehistoric creatures running free in modern civilizations.  

This game will give you the freedom to explore different aspects of the Jurassic world. You will come across dinosaurs, mammoths, and Pteranodons and collect their DNA samples. The best part is you can even create your very own raptor.  

Moreover, you will be able to share your creation and compete with other creatures in real-time.  

With well-crafted graphics, this extraordinary augmented reality game is tailored to excite us.  

Downloads: 200k  

User-Ratings: 4.3  

App Revenue: $700,000  

Developer Details: Ludia  

5. Harry Potter: Wizards Unite  

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Are you a Potter’s head?  

Harry Potter: Wizards Unite games is based on the world of Magic from the book Harry Potter. In the game, a catastrophe has struck the magical world of Harry Potter and all the Wizards must unite to solve this issue.   

In the game, you can be a Wizard and must fight his way through enemies. This game is specially designed for potter heads, and fantasy adventure lovers.  

Downloads: 70k  

User-Ratings:3.7 

Developer Details: Niantic  

6. AR Sports Basketball  

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Unlike other games, this game is based on a simpler AR integration level.   

AR Sports Basketball is a top-notch AR game where you shoot the ball in real-time at any location.   

With different gaming modes, you can enjoy playing basketball in person.  

Downloads: 5k  

User-Ratings: 3.3  

Developer Details: ThunderGame  

7. Pokémon Go  

Pokémon Go is the most well-known augmented reality gaming app. The game is extremely engaging, when it was released back in July 2016, it took the world by storm.  

This AR game is known for its user experience and stunning performance. This game has become an inspiration for several AR-based mobile applications since its inception, which marks the turning point of the gaming industry.  

The game brings virtual objects to life by offering a virtual battlefield in real-time. Here, you can see and capture Pokémon in your surroundings.  

Downloads: 3m  

User-Ratings: 4.1  

Developer Details: Niantic  

8. Shark in the Park  

Shark in the Park is maybe one of the most fun AR games. The game will take you on an adventure to the depth of the ocean to explore incredible animals and interact with them in real-time along the way.  

The game utilizes the phone’s GPS to enable you to walk while you explore the underwater life and gigantic creatures.  

Also, this AR game uses smartphone sensors to sense your real-life movements. This means that if you move quickly in the real world, you do the same in the digital.  

9. Beer Pong AR  

Beer Pong AR is the future of board games. The digital game reflects AR’s evolution for entertainment and experience.  

This AR game enables you to choose the surroundings to install the beer. After the installation, you can throw ping pong balls by selecting the best angle.   

The best part about the game, you ask?   

Well, the AR game provides a real-time experience and you are not left with any mess after the game. This is one of the best-augmented reality android games.  

Downloads: 5k  

User-Ratings: 2.6  

Developer Details: Androidezone  

10. Dark: Subject One  

appadvice.com

Dark: Subject one is one of the most intuitive augmented reality games which is filled with mystery and adventure.   

This game is a horror story where you are the protagonist who is investigating the disappearance of a friend.   

The game will give you a breathtaking experience by taking you beyond the portal into a parallel universe where you’ll find clues and try to solve the case.  

The overall experience of the game is astonishing, and the augmented reality within the app is commendable.  

Downloads: 5k  

User-Ratings: 4.0 

Developer Details: Fabrik  

11. Army of Robots  

Army of Robots delivers a spectacular first-person shooting experience with its breath-taking AR integration.  

The game is also integrated with an immersive interface which gives exceptional performance. It ensures that you can enjoy destroying hoards of robotic enemies.  

The game replicates the experience incorporating into the game by sensing how you move in the real world.  

Downloads: 5k  

User-Ratings: 4.0  

Developer Details: Singergia  

12. Zombie Gunship Revenant AR  

Zombie Gunship Revenant offers various types of weapons, including missiles, guns, and even rockets to shoot down zombies, while in a helicopter. This game provides a real-time experience for Android or iOS users.  

Downloads: 9k  

User-Ratings: 3.6  

Developer Details: Limbic  

13. GEO-Caching  

GEO-Caching enables you to get to choose whatever type of game you want to play. It can be a horror game, treasure hunting game, or a shooting game. You can self-pick the game that suits you the best and then enjoys an amazing experience.  

Geo-caching stands out with its treasure hunting persona that is a work of art in the AG industry. You can explore their surroundings and search for Geocaches.  

This AR game is highly interactive and enables you to find geocaches and hide them again to locate them.  

Downloads: 200k  

User-Ratings: 4.4  

Developer Details: GeoCaching  

14. NightenFell: Shared AR  

gurugamer.com

NightenFell: Shared AR is a multiplayer shooter game that offers mysteries. You have to solve spells to advance to the next level. Also, the spells in this AR game enable you to freeze time and defend the world from the comets.  

Downloads: 5k  

User-Ratings: 4.7 

Developer Details: Hookbang 

15. Jenga AR   

We all have played Jenga in reality and now with social distancing on our tow, we can play the AR version of the game.   

The game is similar to the original one and so are the challenges that come when the tower topples. And, if you trigger the tower you will lose.  

Jenga AR is have everything from stunning visuals to access controls, you even get a multiplayer option.  

Downloads: 5k  

User-Ratings: 3.2 

Developer Details: FreeRange  

16. King Of Pools  

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King of pools offers you the look and feel of being physically present at the pool table. The game has stunning visuals, a unique premise, and a multiplayer option.  

Additionally, the game leverages AR technology to offer real-time experience and interactive pool experience.  

Downloads: 10k  

User-Ratings: 4.2  

Developer Details: Uken  

17. Invaders Attack AR  

If you are tired of zombies and Pokémon, then this game is for you. So, now it’s time to defend the planet against an interstellar invasion  

Invaders Attack AR is an augmented reality shooting app that takes you on a mission to destroy alien forces. This game is available for iOS users.   

In this game, you will be the only hope to save humanity and your goal is to destroy the enemies before they land.  

Downloads: 5k  

Developer Details: Apolet Studios 

18. Neyon Clash  

Neyon Clash is a strategy game where your real-life movements are synced with the character’s actions movements in real-time.  

This AR game offers various modes such as Capture the flag mode, last man standing mode, and many more. The game is integrated with six different languages and supports the multiplayer function.   

Downloads: 5k  

User-Ratings: 4.0  

Developer Details: Reaktor  

19. The Walking Dead: Our World  

amazon.in

The Walking Dead: Our World is an augmented reality game where you can go around killing zombies. But what makes this game different is that you will be walking in the real world instead of a virtual one.   

The game uses geolocation which means that the zombies and the social elements will change based on your location. The AR technology in the game seems realistic and hence provides an immersive experience.  

Downloads: 20k  

User-Ratings: 4.2  

Developer Details: NextGames  

20. Arrrrgh AR  

Arrrrgh is a hide-n-seek game and you play the role of a pirate. The character is powered by augmented reality and has to hide the treasure within the virtual surroundings for other players to try to find.  

Downloads: 5k  

User-Ratings: 3.5  

Developer Details: Warpin Media  

Conclusion:  

Covid Pandemic has boosted the growth rate of augmented reality which is coming to life with every passing day.  

The gaming industry has successfully leveraged this technology by adapting at a rapid pace. Today, you can enjoy the AR gaming experience from the comfort of your home.  

The experience that real-time gaming is providing is more interactive than ever. So, take advantage of this wonderful technology and get into the world of gaming.   

Author Bio:

Shreeya Chourasia is an experienced B2B marketing/tech content writer, who is diligently committed for growing your online presence. Her writing doesn’t merely direct the audience to take action, rather it explains how to take action for promising outcomes

The post Top 20 Augmented Reality Games for Android in 2022 appeared first on Tech Research Online.

These AR headsets are based on its HoloLens product and allow its users to see holograms that are superimposed over their actual environment.  

On Wednesday, after the announcement was made, Microsoft’s shares surged 3%.   

Augmented reality is very different from virtual reality as it adds graphics to the user’s existing view. It does not replace it with a new environment.  

Also Read: Microsoft Shuts Down Cortana and Removes it from Play Store and App Store

As a result, AR can add more information to the already existing environment and users can see “heads-up displays” or holographs.  

Commercially, Microsoft is selling HoloLens to businesses primarily for nearly $3,500 per headset, who then pairs it with a different customized software application.  

Other users of this technology are Architecture firms, universities, car manufacturers, hospitals, and Nasa, the U.S. space agency.  

In the span of the last two years, the company has worked for hand in hand on the prototyping phase with the U.S. Army on the Integrated Visual Augmentation System (IVAS). This is a military-grade version of the Hololens.  

The company said that the Army had decided and moved the product to the production phase of the project.  

In a blog post, Microsoft said the headsets “will keep soldiers safer and make them more effective”.  

“The program delivers enhanced situational awareness, enabling information sharing and decision-making in a variety of scenarios,” the post said.  

In 2018, after Microsoft announced the $480m IVAS contract more than 94 workers petitioned to cancel the deal and stop developing weapons technologies. 

The post Microsoft Signed a Contract to Sell Augmented Reality Goggles to the U.S. Army   appeared first on Tech Research Online.

Today, the pandemic has made consumers more and more conscious and sophisticated. Their behaviors and shopping patterns are changing. In this time companies need to become more innovative manner to engage and surpass their expectations. It is also important to understand that as more and more people prefer to shop online. Businesses urgently need to implement new tools to provide realtime customer experience and there is no excuse for ignoring AR technology.

There is increased attention given to the needs and desires of consumers in markets. Advancement of technology can help brands keep pace with the changes in customer patterns. Augmented reality has become one of the latest trends in digital technology. Its numerous benefits are attracting more and more companies to incorporate it into their marketing and advertising strategies. Augmented reality (AR) is an emerging trend which is allowing brands to enable them to provide customers unique experiences with just a few tap into their mobiles.

Businesses can boost customer engagement with the help of AR by creating an AR that stimulates customer experience. Once that moment happens the magic begins. So, let’s discover the advantages of AR and some examples of marketing and advertising strategies by several brands. But before that, it is important to understand the difference between augmented reality and virtual reality (VR) and its robust adoption globally.

AR Expansion

According to Augmented/Virtual Reality Report Q2, 2015 by Digi-Capital fundamental, the augmented reality and virtual reality market is going to reach nearly $150 billion by 2020. Moreover, the AR market alone will hold a $120 billion share of the market.

Despite being in infancy, AR has been around for a while now. In 1997, according to a Survey of Augmented Reality by Ronald T. Azuma, detail on the possible applications of AR and detected at least six classes of potential users including visualization, medical, annotation, maintenance and repair, robot path planning, military aircraft navigation, and targeting, and entertainment. AR is offering a new way of interacting with customers, colleagues, and the world around us.

Augmented Reality vs. Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) provide experience through 3D high definition audio and video. While both technologies stem from the same idea of immersing users into a digital environment still there a big difference. VR provides a completely immersive environment but also puts the user into isolated reality. On the contrary, AR is partly immersive and overlays virtual objects over the real world. In the world of AR, the user can look around through the artificial objects of the expanded layer.

Moreover, VR uses similar markers and math algorithms in a completely simulated environment. It detects the eye and head movement, so when the users move their eyes and turn their heads, the graphic reacts accordingly. The AR algorithm utilizes sensors to spot the position of physical objects then it determines the locations of simulated one. Also, it uses everyday devices such as smartphones and tablets to detect the position. While it’s still a long way for both AR and VR to rise in their full potential, development in technologies is providing businesses opportunities to benefit from. Today, even after more than twenty years later, tech moguls are still racing to present the best possible AR experience.

Whatsoever, we can make out that AR is much more successful. The reason behind its success is ubiquity, while VR is more focused. VR completely immerses users into virtual reality and hence it is an excellent tool for 3D films or gaming. The report says that AR can address the market of both smartphones and tablets. This makes the fields and possibilities of AR apps are great.

Dmytro Skorokhod, iOS developer and ARKit expert, says “This is only the beginning of augmented reality applications. Here at Perfectial, we are actively involved in studying and implementing the technology. By using augmented reality we were able to contribute to business applications of ARKit and create a couple of concepts.”

Advantages of AR for Marketing

After a long period, businesses are opening up. However, even after lockdown, they are facing a grave problem that their customer’s purchasing habits are changing. Now, they need a better and improved customer experience than ever before. AR can help change how brands provide customer experience and drive customer engagement. AR provides several advantages but for business, the core advantage is that the hardware is available for the development of AR in smartphones and tablets. Also, the usage is intuitive and understanding.

For example, brands can allow users to try on clothes without actually wearing them to avoid containment through surfaces. Or they can enable them to check if the furniture fits the interior which is already done by IKEA. This can all be done with just a tap on customers on Android or iPhone AR app. In the coming years, the evolution of AR will also enable technology to appeal to other senses of touching, smelling, and feeling. Innovations are offering opportunities for businesses and a vast amount of markets and spheres. Among them, some of the sectors include real estate, banking, healthcare, manufacturing, and others.

For marketers, AR has become an outstanding tool for creating viral campaigns and grab customers’ attention as it can become a source of fun for customers. So let’s see how marketers can benefit from AR:

Technology is unique and noticeable

Today, it has become much easier for brands to create a buzz by proper implementation of a technology to surprise your customers. This is because businesses can provide consumers something that competitors don`t have yet.

• Augmented reality gets more virality

When it comes to creating a buzz, then the word of mouth and social sharing has become the major means to increase the acquisition of new customers.

• AR opportunities for personalization

Personalization allows brands to dive deeper and create something unique. Personalization not just expresses an individual’s personality but also is way more engaging than standard media content.

• Content quality improvement

AR can provide you a tool for creating content that cannot be made possible.

• Interactivity maintains the retention

Today, almost all type of advertisements has been repeated by several brands several times so it’s important to be unique and entertain the audience. It has also become one of the most engaging content and motivates users to interact with the application again and again.

Different Ways AR can be Implemented in Businesses

Retail

Retail I one of the most affected sector today. Retailers are not just dealing with the problem of shutting down their physical stores but also the customer’s fear of getting infected in stores. As the main motive of retail stores is to let customers experience their product, AR can of great help. Retailers can recreate the whole product line in 3D to transform the shopping experience. They can even make it more accessible and fun.

Customers can view every item of the store and experience it from their smartphones. They can even spin products around. AR can provide the view from all angles, this also includes bulky items that might be difficult to explore. Retailers can even able their customers to virtually try on objects or place them into real rooms. And the more exciting part! All these experiences can be both recorded and shared with friends.

Viral content generation

Today, all businesses want their content to go viral. Viral content not only helps you place your brands in the public eye but also to engage with your audience. Viral content means more like and even more shares. Businesses can create an amazing AR experience for users available on their smartphones. This can help the, easily shared on social media by either recording as screen capture or just by a picture. This can help businesses enormously because the promotion is done by users themselves without the company spending any additional budget.

These experiences can be highly personalized by helping users add their own faces or environment with virtual objects. This helps them stimulate to share their unique content on social media and hence contribute to the online AR ad campaign.

AR Presentations

Be it a conference, an exhibition, or a trade show, an AR presentation has the potential to set you apart among competitors. Providing an AR experience can not only help your company’ make products more visible but also to attract visitors by emotionally engaging with them and turn them into partners or clients.

AR ad metrics

Lastly, AR experiences in ad campaigns can provide marketers and their analysts with additional metrics. These metrics can help you understand customers’ (or user’s) behavior better. It can enable analysts to explore how our customers are acting in the AR, how are they creating their storyline, how long are they focusing on certain virtual objects, and how things are changing over time.

Some Successful AR campaigns

Let’s see some of the best advertising action brands implement AR in their strategies.

• Coca Cola

Another example is Coca-Cola, the company launched a pioneering action in Spain. It connected the bus route analysis with the prediction data of the Madrid EMT. The marquee screen was activated and the graffiti on one of its spots came to life just when a bus arrived at a stop.

• Shopify

Shopify, a Canadian e-commerce platform, launched an AR feature to help customers interact with the product by providing them with a more realistic sense. Sellers can create these 3D models for customers and using the 3D Warehouse app.

• Sephora

Sephora wanted to facilitate the online purchase of makeup online. So, they created an app to which lets customers test its products using their smartphone camera and helps them check how it looks.

• Ikea

Ikea, a Swedish company, implemented AR aiming to help users check-out the fitting of the furniture in their homes. They also wanted to help them adjust the size according to the spatial dimensions of the rooms they wish to decorate. The result was a masterpiece:

• Banco Bilbao Vizcaya Argentaria

Banco Bilbao Vizcaya Argentaria or BBVA is a multinational financial service provides based in Spain. They launched an app which was the first of its kind in the banking sector in Europe to allow the search of homes. It also allowed the user to recommended rental and purchase prices for a specific property. It helped them compares the most convenient to buy or rent.

These brands have already used AR to satisfy the needs of their respective consumers. Similar to the many businesses that have already taken steps towards the implementation of AR and hence it will now gain greater relevance in the digital world. Apple’s CEO, Tim Cook, claims “Augmented Reality will be as important as eating three meals a day.”

Other big players including Facebook, Microsoft, Oculus, HTC/Valve, Samsung, and Sony are also making huge investments to make it compatible with their upcoming devices. The tech giants believe that this is the future.

AR Predictions Beyond 2019

The pandemic has increased the pace of implementation of technology and today businesses are diving deeper into the applications of AR in marketing. This has led to the surge of the potential number of application and adoption scenarios. Novica Gijevski, the owner of MotivaNova, says that several industries will see the AR application including education, military, medical research, architecture, and others.

AR in marketing and e-commerce has made its presence thought smartphones. Initially, back in 2012, Google introduced its version of AR with the launch of Google Glass. It received a lot of criticism and skepticism; however, some of the recent adaptation suggests a paradigm shift. The future of AR will be more than contact lenses, fashionable eyewear, or even bionic eyes with immersive 3D displays. It will conjure-up a digital layer of AR which will enable new classes of user experiences and applications.

More and more e-commerce platforms will integrate their product line with AR features which will help customers easily perceive the product design. They will enhance the customer’s experience by offering minimal discrepancies when potential buyers view a product in the real-life setting.

With AR making its presence more dominating with every passing day in industries related to computer-aided design and engineering. Today, a simple engineering and architectural tool have now become more easily accessible by most smartphone owners with the rise of technology.

Future of AR in Marketing

There have been several AR ventures fading away over the past decade than expected. However, unmistakably they have paved the path for others in the industry. AR in marketing and advertising begins with the advancements in technological infrastructure. Today, companies are continuing to adapt the AR technology to provide a vivid experience to the end-consumer of their products and services.

Customers shifting preference towards e-commerce have proven to be a more natural shift in technological advancement. It integrates web development and visual stimuli meaning that it’s not just a marketing gimmick but a psychological tactic. It can subliminally remove the barrier of fantasy in the mind of a customer. This increases the probability of product purchase success or achieving a goal for an e-commerce website. It drastically improves the interactions of a potential buyer with a product by personalizing it.

AR has the potential to dominate e-commerce is because it makes perceiving products easy. Hence, the companies that invest in AR for their marketing can reap its benefits by enjoying their investment and simultaneously viewing the world in a new dimension.

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